The Virtual Lighting Aisle

I grew up in finance. In a finance role, you always juggle jobs that are a good blend of a here-and-now focus (how do our quarter numbers looks, how are we trending this month) and future projections (what does next year look like, what’s our five-year model, our 10-year plan). I’m lucky to have a business team around me who also thinks and strategizes in both these near-term and long-term worlds.

This strategic blend means we can serve our retail partners with the products and opportunities that meet the needs of the market today while continuing to set them up for future success and long-term growth. One of the long-tail opportunities we’re exploring is the virtual lighting aisle and the role online shopping will play in the lighting category over time.

Read more here.