Vintage with an Abundance of Charm

CLEVELAND, Ohio – April 1, 2019 – Consumers have fallen in love with vintage bulbs – Edison-era inspired bulbs with exposed filaments and a warm, candlelight glow. This retro look gained traction in restaurants and hotels over the last few years and migrated to homes with the rise in clear glass fixtures and open lighting fixtures. GE Lighting responded with 30 new vintage LED bulbs last year, including options featuring an eye-catching spiral LED filament, clear or golden amber glass, and shapes and sizes for most every socket of the home. All also offer the great energy-saving benefits of LED.

Dramatic Focal Points

Based on the overwhelming response, GE is extending its vintage portfolio this year with new oversized-vintage bulbs, great for creating a dramatic focal point as pendants or within table or floor lamps—simply leave off the lamp shade to highlight the refined vintage style. Consumers can pair the bulbs with existing fixtures or lamps or also purchase easy-to-install GE Lighting pendant kits in a variety of popular finishes, including Black, Gun Metal, Satin Nickel and Soft Gold.

Unique Filaments, Shapes, Glass

The oversized-vintage bulbs are available in multiple shapes and unique filament styles, including a weave filament only offered by GE. The bulbs are available in clear glass (2200 Kelvin), warm amber glass (2000 Kelvin), and a smoke glass (5000 Kelvin).The amber colored bulbs offer a warm, candlelight glow. GE’s smoke glass bulbs are on trend with grey tones in today’s contemporary home décor schemes. They emit a cooler, less yellow light than traditional vintage solutions for a Daylight glow. GE’s amber colored bulbs offer a warm, candlelight glow.

All options are available in wattage equivalents of 25-40 watts.

Among the Available Options:

Globe: Available with spiral or weave filaments in clear, amber, or smoke glass. These globes measure approximately 1 foot tall and 9 inches in width and diameter.

MSRP: $32-$35

Elongated Tube: Choose from spiral filaments in clear, amber or smoke glass. These tubes measure approximately 11.6 inches tall and 3.3 inches in width and diameter.

MSRP: $26

Oversized Pear Shape: Select from clear, amber or smoke glass with spiral or weave filaments. These bulbs measure just over a foot tall and 7.7 inches in width and diameter.

MSRP: $30-$34

Retro BT56: Available with spiral or weave filaments in clear, amber or smoke glass. These bulbs measure approximately 15.5 inches tall and 8.5 inches in width and diameter.

MSRP: $35-$38

Decorative Pendants: Simple, on-trend fixtures compliment the vintage look.

MSRP: $14.99

These products are available at Lowe’s stores nationwide.

About GE Lighting

At GE Lighting, we’re not just reinventing the light bulb. We’re reinventing the productivity, wellness and security that comes with it. We’re extending beyond the bulb to access new markets, we’re scaling smart and we’re leading in a world where lighting drives value at home from the socket to the switch to the smart phone and the cloud in between. Our innovators think bigger and bolder to transform spaces no one else has and drive outcomes and opportunities that are robust, yet still as simple as screwing in a light bulb.

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